RESUME

Imani Gaddy

Communications and Social Media Specialist •

Project Manager • Creative Writer • Brand Storyteller

Motivated communications specialist with a strong aptitude in brand storytelling, social media management, event planning and digital marketing. Quick thinker with an eye for detail that strives in fast paced environments. Adept at empowering companies to communicate and develop brand identities while creating audience retention through digital channels. A believer of the importance of fresh ideas and a history of developing products and campaigns through their full life cycle: idea, creation, execution.

Experience

Communications Coordinator

Northwest African American History Museum

A museum based in Seattle Washington, offering education and entertainment surrounding African American History and culture.

April 2022—Present

Created monthly social media calendars across all social media platforms using graphics, videos and curated content.
Improved social media reach and engagement by 45% in 5 months.
Led graphic design efforts for major events responsible for designing programs, signs, online graphics, ads, t-shirts, flyers and more.
Developed email campaigns through Mailchimp to engage donors and members and new museum visitors.
Planed, created and executed digital campaigns to that improved donations by 53% and boosted general online presence.

Communications and Social Media Manager

TILA Studios / TILA Studios Gallery

An art gallery and artist agency that provides underrepresented artists with avenues to have their work displayed on a national scale by bridging the gap to mainstream companies and opportunities in the public and private sector.

September 2022—Present

Created social media campaigns to enhance place as a thought leader in the field of the arts and local galleries.
Curated and designed annual impact report for sponsors and stakeholders.
Developed all graphics for events and initiatives.
Assisted in event planning, marketing, and day of execution.

Skills & Expertise

Communications & Marketing
Press Releases Creation, Media Kit Preparation, Brand Storytelling & Management, Event Logistics & Publicity, Web Design, Media Tool, Web Management & Analytics, Marketing Research & Lead Generation, Email Campaigns, Product & Program Launches

Digital Platforms
Social Media Platforms, Constant Contact, Microsoft Office Suite, Adobe Creative Suite, Canva, Final Cut Pro, Cision, SEO, Google Analytics, Hootsuite, Mailchimp, CRM Software

Hospitality
Guest Accommodations, Time Management, Organization, Customer Service, Data Management

Other
Project Management, Public Speaking, On-Air Talent, Voice Acting, Photography, Graphic Design

Communications Coordinator

Better Homes & Gardens Real Estate Metro Brokers

Real estate company Marketing Department that focuses on internal and external communications with realtors, vendors, and consumers at large.

June 2020—Aug. 2021

Education

Created all daily internal communications for all 2,400 agents from the voice of various company leaders.
Developed design and copy for email communications and monthly newsletters.
Managed multiple Facebook accounts resulting in an 47% engagement across all platforms.
Maintained relationship with vendors and act as a liaison between vendors and agents.
Led, designed, and hosted classes on marketing and communication for agents to use in their business practices.

Georgia State University

June 2019

Bachelor of Arts in Communications
Concentration in Public Relations
Minor: Entertainment Media Management

Relevant Coursework: Public Relations Techniques, Writing & Campaigns, Digital Journalism, Corporate Communication, Basic News Writing, Media Ethics & Society, Foundations of Media Research, Applied Graphic Communication, Mandarin Chinese

Communications & Social Media

Freelance (Contract)

Offers communications, public relations, and social media support for clients in the entertainment and hospitality sector.

June 2020—Present

Developed and implemented brand messaging and strategy for clients across all digital platforms.
Managed, maintained and analyzed social media channels including YouTube, TikTok, Instagram, Facebook, LinkedIn, Pinterest, & X (Twitter).
Created press releases and handled media relations for events.
Designed digital strategies and campaigns to boost engagement and online visibility through email marketing.
On-site photography for clients during special events and initiatives.

Account Coordinator

Trevelino/Keller

Full-service public relations and digital marketing agency providing services to companies worldwide for public relations, social media management, digital marketing, demand generation and creative services.

Apr. 2019—Feb 2020

Wrote blogs and press release for wide range of clients while using the varying voices demonstrated by each client.
Maintained and organized press clips for analytics.
Developed content and managed social media of 5 major accounts in Facebook, Twitter, LinkedIn and more.

Additional Experience

Lead Hostess

Bar Mercado / CHG

March 2018 - Nov. 2020

Organized and scheduled reservations for 50+ customers daily.
Assisted in the planning and activation of special events.
Ensured dining services ran smoothly by working in tandem with servers to ensure an optimal experience.

Part - Time Social Media Project Manager

Popmenu

July 2021—Jan. 2022

Created monthly social media calendars for 7 restaurants across the nation on Instagram, Twitter, Facebook and Google My Business that highlight special offerings and drives traffic to their websites.
Created brand strategies and presentations for new companies to demonstrate how digital online strategies will increase their online following.

Public Relations Associate

Phase 3 Marketing and Communications

Full-service communications provider of creative, PR, and digital services, and offset, digital, and commercial printing.

Sept. 2018—Jan. 2019

Created press releases, pitch letters, website copy, newsletters, social media content, bios and calendar listings for clients.
Delivered email communications through Constant Contact.
Conducted market and social media research.
Created and maintained media lists utilizing Cision.